Dana Donofree

AnaOno founder Dana Donofree shares how being diagnosed with breast cancer at 27 inspired her to create her own brand of intimate apparel, and how important it is to celebrate who you are.

You launched AnaOno, a line of intimate apparel dedicated to post-breast surgery patients and breast cancer patients. What inspired you to start this company?

The inspiration behind AnaOno came from my own personal journey with breast cancer. After being diagnosed at 27 and undergoing a double mastectomy, I was struggling to find bras that fit my new body. I realized that the traditional lingerie industry didn’t have options for people like me—those who’ve had breast surgeries, whether it’s reconstruction, mastectomy, or any other procedure. I didn’t just want to create a product; I wanted to create a community and a sense of empowerment. AnaOno was born out of a desire to fill this gap and help others feel comfortable, beautiful, and understood in their skin.

What advice would you give to someone who is looking to feel confident post-breast surgery?

The best advice I can give is to be kind to yourself. Your body has gone through so much, and it’s okay to feel different. Confidence isn’t something that just happens overnight—it takes time and self-love. Wear what makes you feel good, and surround yourself with people who uplift and support you. It’s not about what’s missing; it’s about celebrating who you are now. Finding lingerie that fits your body as it is , no matter one breast, two breasts, no breasts, or new breasts, can make a huge difference in how you feel every day, and that’s why I created AnaOno.

What has been the proudest moment for you in your career?

There have been so many moments that have filled me with pride, but the one that stands out the most is our fashion show during New York Fashion Week in partnership with #CancerCulture. We had models who were all breast cancer patients, previvors, and survivors walking the runway—some who were even in active treatment. It wasn’t just about the clothes; it was about showing the world that beauty comes in all forms, even in the face of illness. That moment wasn’t just about fashion; it was a statement about resilience, strength, and love. I’ll never forget it and those that have paved the way to make such an impact with sharing their own personal stories with the world.

Who are the women that inspire you?

The women who inspire me are those who face their challenges head-on, with grace, courage, and determination. My biggest inspiration comes from the breast cancer community—the survivors, thrivers, and those still fighting. They remind me every day why I do what I do. I’m also inspired by my team at AnaOno, the people who bring their passion and creativity to work each day, and of course, my mom, who has been my rock and biggest cheerleader.

Did you always know you wanted to work in fashion? Did your career goals change after being diagnosed with breast cancer at 27?

I’ve always had a passion for fashion! I studied fashion design in college, and it was always my dream to be part of this world. But when I was diagnosed with breast cancer, my perspective shifted. Suddenly, I didn’t just want to make beautiful clothes; I wanted to make a difference. My diagnosis gave me a new sense of purpose. AnaOno became my way to blend my love for design with my personal mission to support and empower others going through similar experiences.

What motivates you when you need an extra push?

Whenever I need that extra push, I think about the incredible people I’ve met along the way, if it wasn’t for breast cancer, I would have had the chance to have inspiring individuals in my life. The messages I receive from our customers—sharing howAnaOno has helped them feel beautiful again after surgery—are what keep me going. I also find motivation in the ongoing fight for breast cancer advocacy. There’s still so much work to be done in terms of awareness, research, and support, and knowing I can contribute to that fuels me every day.

If you were a color, what color would you be and why?

I would be blue, without a doubt. Blue is the color of the sky, and I see it as both hope and questions. When you look up at the sky, its endless, full of possibility and uncertainty all at once—much like my own experience with breast cancer. There were so many moments of doubt, fear, and wondering “what’s next?” But at the same time, there was always hope—a belief that there is something bigger, something beautiful waiting on the horizon. Blue, to me, represents that duality: the challenges we face and the strength we find to rise above them. I believe that there’s always light, even beyond the clouds.